Topic 3: Authentic; Professional; Online

This week will be on how to develop your own online professional profile while being authentic.

With the rise of the digital age, recruiters are increasing their use on social media in order to find employees. As discussed in the previous topic, the large number of online identities that you may have all help to put forward a portfolio of yourself that future employers can find.

Self-produced on Adobe Photoshop, stats taken from Jobvite

But how is it possible when most of what we’ve been told about getting a job is sending off CVs and cover letters? Well, if you can’t put everything on a CV, then social media can help to provide all the other information that you can’t get across in one document. In doing so, you can present the passion and creativity that you have in specific fields relevant to the job you’re seeking, as well as staying as authentic as you can!

Authenticity can be easy to maintain: unify all your social medias; make sure that the same information is on all of them such as names, handles, profile pictures, etc. Make sure that they can link back to each other as well as your CV, blogs, or other websites you may have. There are easy mistakes to make when building up your online profile, however, as the following video highlights:

A huge example of how things can go wrong with just one post is that of Justine Sacco, where just one tweet leads to her being fired. There are many situations like this in the highly digital age we live in – with the ease at which posts can be accessed on public platforms, strangers can come in at any moment to analyse your every word, let alone future/current employers, and tear your life apart. Jon Ronson explores the effects that fall upon these people who experience the online shaming in the article linked just above, and in the TED talk below.

How can this be avoided? Well, the main thing is to be conscious of what you share online! Knowing that employers will most likely be looking through your various social media profiles, are there any posts you won’t want them to see?

To finish off, here’s a short list of what you should look out for when maintaining your online profiles:

Improving online profiles and avoiding mistakesSelf-produced on Adobe Photoshop


BBC News, (2013) “Job Hunting: How to promote yourself online” [Accessed 12th March 2017]

Jobvite, (2014). Social Recruiting Survey [Accessed 12th March 2017]

Nyman, Nik (2014). “Using social media in your job search” [Accessed 12th March 2017]

Ronson, Jon (2015). “How One Stupid Tweet Blew Up Justine Sacco’s Life” [Accessed 12th March 2017]

TheEmployable, (2014). “How blogging can help you get a job” [Accessed 12th March 2017]


4 thoughts on “Topic 3: Authentic; Professional; Online

  1. Hi Andy,

    Your blog post this week was enjoyable to read. I particularly liked the TED Talks video of why we should be aware of our online content. Additionally, the images you provided are informative in highlighting how important social media is for employability. One suggestion I have is to use different colours; this will allow the reader to differentiate between the images.

    You discussed how individuals could maintain their authenticity by unifying their social media accounts, such as using consistent ‘branding’. Arguably, this also brings up issues of authenticity as people are trying to sell an image.

    I would like to know your thoughts on how people can further increase their authenticity on professional accounts. Turner (2016) suggests individuals should change their social media mindset. Thus, I believe we should consider new ways to approach social media; this can increase our authenticity in the long run.


    Word count: 149


    Turner, A. L. (2016). Six ways to balance your personal and professional social accounts. The Next Web.


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